I'm a third-generation Silicon Valley investor. I run my clients' homes the same way I run my own.
Asset Locale is what happens when an owner-operator decides to take on other people's homes — with the same systems, the same team, and the same standards she uses on hers.
I never planned to go into real estate. I was going to be a lawyer.
I grew up around the industry, but I wanted nothing to do with it. During college I lived and worked in Washington, D.C., taking internships that would prepare me for law school. Two separate internships, two completely different bosses, and I got almost the exact same advice:
"Laura, you're young. Take a few years before law school. Otherwise, you'll wake up at forty not knowing whether this is what you truly wanted, or simply what you started doing."
So I came home.
I bought a property in the Bay Area at the bottom of the market. Probably not the kind of decision most twenty-year-olds should make, but the kind a third-generation real estate kid couldn't quite resist. Around the same time, my family's portfolio needed help, and what I thought would be temporary slowly turned into years.
Then came the deals. Off-market opportunities. 1031 exchanges. Refinances with value-add components. Complex transactions that felt more like solving puzzles than selling real estate. Cost segregation studies, tax planning, bonus depreciation. Somewhere along the way, I realized I actually loved it.
Around that time, our family broker, the same man who'd paid for my real estate license classes when I was eighteen on the condition that I take it seriously, looked at me one day and said:
"I'm not taking a commission anymore. Go open your own business. You need to do this."
So I did.
"We managed our own portfolio for years. People kept asking us to manage theirs.
Eventually I stopped saying no."
Most property managers have never owned a single rental.
That's the part that didn't sit right with me. The people making decisions about a multi-million-dollar asset on someone else's behalf often didn't understand the math, the maintenance, or the moment when it actually matters: the 11 p.m. call, the tenant turnover, the eviction that takes two to three months and runs ten thousand dollars or more once lost rent and attorney fees are added in.
I do understand it. So does my team. My family has been investing in Silicon Valley real estate since the 1950s, and I've been managing personally since 2011. The people on your account have done this work for as long as, or longer than, some of you have owned the property.
But the deeper reason Asset Locale exists is bigger than that. Real estate ownership creates generational wealth, and most people are locked out of it. The vehicle for changing that is professional management you can trust. Once trust exists, ownership scales. Once ownership scales, more families build wealth that lasts.
That's what I get out of bed for. The day-to-day work is making sure your property runs like clockwork. The longer arc is opening the door for more people to participate in this asset class — through syndication, through mentorship, through showing what the work looks like when it's done right.
The shortlist. The real reasons clients trust us with multi-million-dollar properties.
75+ doors owned personally
Single-family, ADU, short-term, and corporate housing. The same systems we'd use on yours.
3rd-generation Silicon Valley investor
Born and raised in the Bay Area. Family has been investing here since the 1950s. The micro-markets, the school districts, the rent comps — all of it.
California Broker since 2016
Laura's broker license, DRE #01890091, dates to 2016. Salesperson license since 2011, so she's been managing for owners 14+ years. (Asset Locale, Inc. holds its own corporate DRE #02247071.)
Executive MBA, Santa Clara University
The reason most of our owners feel like they're talking to a peer, not a vendor.
Airbnb Silicon Valley Community Leader
Since 2024. One of two in the region. Asked by Airbnb to lead the Silicon Valley host community.
President, CREW Silicon Valley, 2026
CREW is Commercial Real Estate Women. Laura leads the Silicon Valley chapter as 2026 President.
Awards & honors that mean something to our owners.
We don't lead with these — but our investors tend to ask, so here's the public record.
Silicon Valley Woman of Influence
Honoree, Silicon Valley Business Journal
Certified Woman-Owned Business
Asset Locale, Inc. — State of California
Airbnb Superhost
Maintained across the entire short-term portfolio, 28 consecutive quarters. It's the rating Airbnb gives to its most consistent hosts.
Where to find Laura talking about the work.
Recurring podcast guest. Recent appearances and upcoming bookings.
Podcast Appearances
The Registry — co-host, Silicon Valley Real Estate · recurring guest across real estate and hosting podcasts
Airbnb Corporate Speaking
She speaks on "Optimizing your listing for FIFA 2026 World Cup," has spoken to Airbnb's CoHost team (their own employees), and has sat on various panels at Airbnb HQ in San Francisco.
Webinars
Investor and host education on Silicon Valley property management
Connect on LinkedIn
Public posts on Silicon Valley investment, Santa Clara EMBA insights, and the day-to-day of running a 75-door portfolio
Tell us about your home. You'll hear back from Laura herself.
Every new owner inquiry comes through Laura first. Twenty minutes on the phone, no pressure, no boilerplate. If we're a fit, we send a custom proposal. If we're not, we'll tell you who to talk to instead.
Request a Custom Proposal