Privacy Policy

Asset Locale, Inc. ("Asset Locale," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website at www.assetlocale.com, use our owner and tenant portals, submit a form, schedule a showing, apply to rent, or otherwise interact with our property management services (collectively, the "Services").

By using the Services, you consent to the practices described in this policy. If you do not agree, please discontinue use of the Services. We may update this policy from time to time; we'll change the "Last Updated" date above when we do, and material changes will be noted on this page.

1. Information We Collect

Information you provide to us

• Contact information: name, email address, phone number, mailing address.
• Property information: address, property type, ownership information, photographs, and details you share when requesting a proposal or showing.
• Rental application information: if you apply to rent a property we manage, this may include identification, employment, income, references, and consent to background, credit, and previous-landlord checks.
• Financial information: for owners and tenants only, banking details needed to process rent collection, owner distributions, or refundable deposits. Sensitive payment data is processed through our property management platform (AppFolio) and is not stored on this website.
• Correspondence: messages you send us by email, SMS, chat, contact form, or phone.
• Account information: if you have an owner or tenant portal account, your username, encrypted password, and account preferences.

Information collected automatically

• Device & usage data: IP address, browser type, operating system, referring URL, pages visited, links clicked, session duration, and approximate location (derived from IP).
• Cookies and similar technologies: small data files stored on your device to operate the site, remember preferences, and measure performance.

Information from third parties

• Service providers: tenant-screening companies, credit bureaus, identity verification services, and previous landlords (with your authorization on a rental application).
• Public sources: public real-estate records when conducting market analysis or owner outreach.
• Referrals: agents, partners, or current clients who refer you to us.

2. How We Use Information

We use the information we collect to:

• Respond to inquiries and provide property management proposals.
• Deliver, operate, and improve our property management services for owners and tenants.
• Process rental applications, including running screening and verification checks.
• Collect rent, distribute owner funds, and produce monthly owner statements.
• Coordinate showings, maintenance requests, lease renewals, and move-in/move-out.
• Send transactional communications (statements, maintenance notices, lease documents, SMS alerts).
• Send marketing communications when you've opted in (you can unsubscribe at any time).
• Comply with legal obligations as a California-licensed real estate broker (DRE #02247071) and applicable federal, state, and local laws.
• Protect the security of our systems, prevent fraud, and enforce our Terms of Use.

3. How We Share Information

We do not sell your personal information. We share information only as described below:

• Service providers that help us operate our business under contract and confidentiality obligations — including AppFolio (our property management platform), Latchel (maintenance triage), banks and payment processors, IT and hosting providers, attorneys, accountants, insurance carriers, and screening vendors.
• Maintenance vendors and contractors who need access to property and resident contact details to perform work orders.
• Affiliated agents and referral partners only when relevant to the work you've engaged us for, and only to the extent reasonably necessary.
• Other tenants or co-applicants on the same lease, to the limited extent required for lease administration.
• Legal and safety: when required by subpoena, court order, or applicable law, or to protect the rights, property, or safety of Asset Locale, our clients, our tenants, or the public.
• Business transfers: in connection with a merger, acquisition, sale of assets, or financing, subject to a successor agreeing to honor this policy.

SMS / Text Messaging Disclosure

We collect your phone number when you voluntarily provide it to us through our website contact forms. By providing your number and checking the opt-in box, you consent to receive text messages from Asset Locale Property Management.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt out of text messages at any time by replying STOP, or reply HELP for assistance. Message frequency varies and message & data rates may apply. See our SMS Terms & Conditions for full details.

4. Cookies & Similar Technologies

We use cookies and similar technologies for the following purposes:

• Strictly necessary cookies — required for the site to function (login state, security).
• Performance/analytics cookies — help us understand how visitors use the site so we can improve it.
• Functional cookies — remember preferences such as form inputs or display settings.
• Advertising cookies — if used, only with appropriate consent where required by law.

Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may limit functionality.

5. Third-Party Services

Our Services include links to or features from third parties (e.g. AppFolio portals, AirBnB, Furnished Finder, payment processors, Google Maps, social media platforms). Those third parties have their own privacy policies that govern their use of your information. We are not responsible for third-party privacy practices.

6. Your California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA:

• Right to know what personal information we collect, use, and share about you.
• Right to access the specific pieces of personal information we hold about you.
• Right to delete personal information we have collected from you, subject to certain exceptions.
• Right to correct inaccurate personal information.
• Right to opt out of sale or sharing of personal information for cross-context behavioral advertising.
• Right to limit use of sensitive personal information to purposes reasonably necessary to provide the service.
• Right to non-discrimination for exercising any of these rights.

To submit a CCPA request, see our California Privacy Choices page or contact us using the details below. We may need to verify your identity (or California residency) to process the request.

7. Your Choices & Opt-Outs

• Marketing emails: click "unsubscribe" at the bottom of any marketing email, or email us at info@assetlocale.com.
• SMS messages: reply "STOP" to any SMS. Message and data rates may apply per your carrier.
• Cookies: manage through your browser settings.
• Owner / tenant portal: update account information directly inside AppFolio.

8. Data Retention

We retain personal information for as long as needed to provide our Services, satisfy our legal obligations (including California real estate broker recordkeeping requirements), resolve disputes, and enforce our agreements. Tenant application data is typically retained consistent with California law, and lease-related records are retained for at least the duration of tenancy plus applicable statutory periods.

9. Security

We use commercially reasonable physical, technical, and administrative safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. Sensitive financial information is handled inside our property management platform (AppFolio) which maintains its own industry-standard controls. No method of transmission or storage is 100% secure; if we become aware of a breach affecting your information, we will notify you as required by applicable law.

10. Children's Privacy

Our Services are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently received information from a child under 18, please contact us so we can delete it.

11. Information Transferred to the United States

Our Services are hosted and operated in the United States. If you access the Services from outside the U.S., your information will be transferred to and processed in the U.S., which may have different data protection laws than your country of residence.

12. Accessibility

Asset Locale is committed to maintaining a website accessible to all users, in alignment with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. If you encounter an accessibility barrier on this site, please contact us at hello@assetlocale.com or call (408) 915-6000 and we'll work to provide the information or service you need in an alternative format.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll change the "Last Updated" date at the top of this page. Material changes will be highlighted with a notice on this page or via direct communication. Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised policy.

14. Contact Us

To exercise your privacy rights, request a copy of this policy, or ask any privacy-related question, contact us: